On February 9, 1894 The Hershey Company was founded in Lancaster, Pennsylvania by Milton S. Hershey. In 1903, Milton began construction of chocolate plant in his hometown of Derry Church, Pennsylvania, a town which later on became known as Hershey, Pennsylvania. To increase employee moral, Hersey created a place to provide leisure activities for workers, a place that would eventually become Hershey Park, which you can still visit today.

Hershey is perhaps the biggest representative of American candy. The original Hershey chocolate bar that we are all familiar with was created in 1900 and very little has changed about it until today. The chocolate bar could be divided into 12 pieces that were all stamped with the name Hershey. Recently, the company announced the distribution of a new design. 12 different emojis will be stamped on the chocolate bars.

The change is more of a promotional move than anything, since the emojis are not the new permanent design. Hershey claims that the company will only make about 25 million standard and snack sized chocolate bars.

“By adding an emoji design to each pip of chocolate, we hope that parents and kids are inspired to share a chocolate emoji and make a connection with someone new,” said Kriston Ohm, senior manager of Hershey’s (HSY), in this article by CNN.

It’ll be interested to see how younger consumers react to the release of Hershey’s emoji chocolate bars.

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