Demand for Healthy Snacks Continues to Grow

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Over the last 5 years, the market has seen a 17% growth in the number of snacks that claimed to be “healthy” in their packaging and a 22% growth in those that claimed to be “nutritious.” Undoubtedly, there is a demand for health-oriented snacks. Many private labels are satiating millennials’ cravings by using organic ingredients and transparent labeling of the contents of their snacks.

Besides organic, there’s also a high demand for protein packed snack foods. Snacks claiming high amounts of protein increased 31% CAGR (compound annual growth rate) according to bakeryandsnacks.com

Other growing trends to look out for include vegan snacks claiming all plant based ingredients with a 44% increase in CAGR.

The call for greater health awareness is also changing the way people are consuming their snacks. Instead of snacking continuously on one thing throughout the day, companies such as Prep Co. are creating “mini meals” with the goal of providing nutrition to time-pressed consumers. These small meal packages are packed with protein and wholesome ingredients and come in a variety of flavors.

In that same vein, consumers can expect an increase in the variety of snacks that are designed to be eaten on the go, which will be great for those with particularly active life styles.

If you want to check out some sweets with organic ingredients, click here to visit the Quality Candy Online Store. Make sure to keep up with our blog for more candy news!

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