Rising suspicions against corporations and their integrity means that it is now more important than ever for the snack industry to be as transparent as possible. The Clean Label Project is a nonprofit that helps companies focus on transparency and health in an effort to empower consumers. The Clean Label Project tests for over 130 environmental and industrial contaminants like lead, mercury or arsenic. After analyzing the quality of the ingredients that companies use, the non-profit publishes the product ratings online.

This process helps customers know exactly what they’re putting in their body. Considering that today’s consumers are clamoring for healthier snack options, “clean label” companies can be seen as safe choices for snacks. What constitutes a clean label is currently open to interpretation, since clean labels are not regulated by the Food and Drug Administration. However, knowing that a company has been tested for contaminants is sure to put many people at ease. Still, other consumers may be worried about sustainability or traceability.

As The Clean Label Project continues to grow, awareness for product quality will hopefully grow with it. A potential benefit of the non-profit is that companies will be more conscious of the ingredients that they use and work harder to ensure that their products are “clean label” certified. Through this, both consumers and companies will benefit from the momentum generated by the healthy snack trend.

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