Have you ever heard anyone say they don’t like chocolate? Neither have I. Chocolate is so popular that it regularly outdoes every other candy combined when it comes to sales. Yet, according to this report by Packaged Facts, the non-chocolate candy market in the US is expected to reach $12.42 billion in 2023.

Packaged facts is market research group that focuses on consumer goods and the service industry. The group projected that the non-chocolate candy market would increase by a compound anual growth of 2.6 percent over the next 5 years.

Non-chocolate candy still has a long way to go if it’s ever to catch up with Chocolate sales, which topped $23 billion in 2018 and are projected to reach $26 billion in 2023.

We’ve written a number of posts that talk about the increasing demand for healthy snacks. It is very likely that it has helped increase non-chocolate candy sales. According to the report, “Non-chocolate candy is about indulgence and a sugar rush, and disproportionately appeals to children and younger adults…” and “For the not-so-young at heart, some focus will be placed on creation of better-for you candies that feature nutritious ingredients or inclusions such at nuts, seeds, botanicals, and fruit.”

Still, a majority of candy snacks are purchased impulsively, which means that it’s not only healthy snacks driving the sales. If you like our posts, make sure to keep up with our blog!